Author: salmamoosa
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Cherian Kuruvila: The Mentor. The Meditator. The Musician.
A Life Composed with Purpose In a world that often celebrates noise, speed, and superficial success, Cherian Kuruvila (CK) is a rare presence—calm, intentional, and profoundly impactful. For over four decades, he has lived and breathed his calling, weaving together the threads of mentorship, mindfulness, and music into a life that inspires, uplifts, and transforms.…
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Psychology for Marketing
Psychology isn’t just about understanding people; it’s also about influencing decisions. While it’s often linked to counseling or research, many of its insights can boost marketing and advertising efforts. By applying psychological principles, businesses can more effectively engage their audience, foster trust, and create campaigns that deliver tangible results. Why Psychology Matters in Marketing? Marketing…
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Investor Updates & Engagement post Funding
Regular, well-crafted updates are one of the best ways to foster strong relationships and maintain investor engagement. Over time, I have seen a clear connection between the quality and frequency of updates and the success of the companies I work with. When founders diligently track progress and communicate clearly, it signals their commitment and attention…
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Creating a Company Culture that enables Growth
Since the times of birth for the startup culture and some of the great success stories of tech startups, the money that it attracted and the pace at which growth happened, every business has tried to adopt this startup culture. I remember around the 2015s and further, I have worked with large corporates who wanted…
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The Cool Man near the Pool
It was a regular connect. It was just a phone call. It was yet another day for me at work but little did I knew that it was all going to change. In any day to day lives, how often do we stop to think deep about the mundane things that we keep doing every…
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Pivot in Business don’t have to be radical all the time
A business pivot happens when there is a change in strategy due to industry trends, unhappy customers, change of leadership team within the organization or it could be focus on increasing the bottom lines. But it gets really tricky to understand when the pivot needs to happen, how much of a change in strategy should…
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Losing an argument is a win after all
People argue for the sake of an argument, some do it to keep the other person occupied and some do it just coz they are committed to be proven correct. The one thing that happens in all these various ways of arguments is you discharge a lot of your precious energy, mind-space and valuable time…
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How much has changed?
75 Years of India and its a Monday. For the last 4 weeks, I have been sharing some thoughts with you every week on a Monday. So, decided that today we shall take 5 mins out of our special day and look at how much has changed for us in these 75 years. There are…
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Smiles are Magical
There is a kid, continents away from me, he is months old and has no clue I even exist, I have never met him, his smile can change the way I see life. His smile can make me believe in the goodness of this world. His smile can get me out of the darkest space…
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Business Blooms through Challenges
This is a true story about a business that is not so glamorous yet so beautiful. It is a story of a woman entrepreneur who did not choose this business for herself but the business chose her. This story is about us, the consumers, who most often forget how important these businesses are who are…