Author: salmamoosa
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Execution Is a Muscle & Most Teams Haven’t Trained It
Everyone talks about vision. Very few talk about execution. In my three decades of working with founders, leadership teams, and high-potential companies, I’ve seen one pattern repeat itself relentlessly: Execution isn’t talent. It isn’t motivation & it definitely isn’t hustle. Execution is a muscle. And like any muscle, if you don’t train it consistently, it…
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Ten Industry Trends That Will Shape Marketing Activities for Deep-Tech Startups in 2026
An Execution Playbook for Founders, Marketers & Growth Leaders Deep-tech startups don’t sell convenience, they sell complexity, innovation, and long-term transformation. In 2026, the biggest marketing advantage for deep-tech companies will come from how well they translate complexity into clarity, credibility, and commercial impact. Here are 10 industry trends that will shape how deep-tech companies…
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Back to Square One. But Not Back to Who I Was
My Five-Year Truth. My Sixth-Year Promise. On 6th December 2024, I stood exactly where I had stood four years earlier, with the same dream, the same fire, and the same stubborn belief that this would be the year. The year I touched 65 kilos. The year I completed my book Fat to Fit. The year…
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Lessons from 100 Founders I’ve Mentored (And What They Taught Me)
The Mirror Works Both Ways Over the last two decades, I’ve sat across tables, Zoom screens, and coffee mugs with over a hundred founders, dreamers, doers, disruptors. Some came to me at their lowest, others at their peak; many simply stood at that confusing middle ground where vision meets chaos. And through every story, I’ve…
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Riding the Tariff Storm: How Export & Logistics Companies Can Sustain Through Policy Shocks
Trade policies can shift overnight and with them, billions of dollars’ worth of exports can be put at risk. The recent announcement of potential U.S. tariffs impacting $86.5 billion of Indian exports is a stark reminder that global trade is as much about agility as it is about volume. For companies in exports and logistics,…
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The Silent Strength Behind the Risk-Taker
A Tribute to Mothers of Entrepreneurs – By Salma Moosa Today marks two years since my mother left this world. Not a single day has gone by without me remembering her in some form, in a moment of doubt, a spark of courage, or a quiet prayer under my breath. But today, I don’t just…
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Women Well-being at 55 – Physically, Emotionally & Societally
By Salma Moosa | 10 Days to 55 As I stand ten days away from turning 55, I find myself in a place of reflection — not on what has passed, but on what I’ve learned and what I now live by. This isn’t just another birthday. It’s a homecoming — to myself. I’ve spent…
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Startup Fundraising & the Herd Effect: Turning Investor Buzz Into Real Momentum
In the high-stakes world of startup fundraising, few dynamics are as powerful as or as misunderstood as the herd effect. It’s the chain reaction that begins when one investor commits, causing others to scramble for a piece of the pie. When used wisely, this investor psychology can fuel momentum, accelerate your funding round, and elevate…
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When Giving Drains the Giver: A Love Letter to Those Who Forgot Themselves
I have spent a lifetime giving. Giving my time. Giving my energy. Giving my mind. And most dangerously — giving my heart. To people. To causes. To dreams that weren’t even mine. To those who took, not always with malice, but certainly without pause. The truth is, I never really learned to draw the line. Because it never felt like there should…
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Diagnosing Growth Bottlenecks: What’s Stopping You From Scaling?
Every founder reaches a point when growth slows, stagnates, or worse — reverses. And in most cases, it’s not because the idea isn’t good or the market isn’t ready. It’s because something within the business — the structure, the mindset, the execution — is bottlenecking its potential to scale. Diagnosing these growth bottlenecks is one…