Author: salmamoosa
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When Giving Drains the Giver: A Love Letter to Those Who Forgot Themselves
I have spent a lifetime giving. Giving my time. Giving my energy. Giving my mind. And most dangerously — giving my heart. To people. To causes. To dreams that weren’t even mine. To those who took, not always with malice, but certainly without pause. The truth is, I never really learned to draw the line. Because it never felt like there should…
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Diagnosing Growth Bottlenecks: What’s Stopping You From Scaling?
Every founder reaches a point when growth slows, stagnates, or worse — reverses. And in most cases, it’s not because the idea isn’t good or the market isn’t ready. It’s because something within the business — the structure, the mindset, the execution — is bottlenecking its potential to scale. Diagnosing these growth bottlenecks is one…
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A Love Letter from my Heart
Hello, It’s me — not the mind that strategises or the voice that speaks on stages. It’s the heart that beats quietly behind it all. The one that has stood by Salma through storms and sunshine. And today, with 60 days to go before we turn 55, I asked for this space. To speak. To…
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What I Look for Before Saying Yes to Mentoring a Founder
Over the years, I’ve had the privilege of mentoring some incredible founders — each on a different journey, at a different stage, with a different story to tell. But I’ve also learned to pause before saying “yes.” Mentorship is not a service. It’s a relationship. One that demands trust, time, and truth from both ends.…
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Choosing your Founding Team: Beyond Comfort, Towards Complementarity
When I meet founders / Leadership Teams — especially the ones brimming with energy and belief in their idea — one of the first questions I ask is: who are you building this with? It’s such an underrated decision. Often rushed. Often romanticized. And more often than not, made within the walls of comfort. We…
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Mission Impossible – Final Countdown for the both of us
Back in 1996, when the first Mission Impossible movie hit the screens, I was 26, close to 90 kilos and gradually tipping the scale past 100. While Tom Cruise was leaping off buildings and outsmarting villains on screen, I was silently battling a mission of my own — the long, slow war against weight gain,…
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Rich vs. King: The Startup Dilemma No One Warns You About
Entrepreneurship, on the outside, looks like freedom, passion, and a dash of madness. But peel the layers and you’ll find a game of chess, with one question at the center of it all: Do you want to be rich, or do you want to be king? What’s at Stake: Wealth or Control As a founder,…
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Cherian Kuruvila: The Mentor. The Meditator. The Musician.
A Life Composed with Purpose In a world that often celebrates noise, speed, and superficial success, Cherian Kuruvila (CK) is a rare presence—calm, intentional, and profoundly impactful. For over four decades, he has lived and breathed his calling, weaving together the threads of mentorship, mindfulness, and music into a life that inspires, uplifts, and transforms.…
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Psychology for Marketing
Psychology isn’t just about understanding people; it’s also about influencing decisions. While it’s often linked to counseling or research, many of its insights can boost marketing and advertising efforts. By applying psychological principles, businesses can more effectively engage their audience, foster trust, and create campaigns that deliver tangible results. Why Psychology Matters in Marketing? Marketing…
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Investor Updates & Engagement post Funding
Regular, well-crafted updates are one of the best ways to foster strong relationships and maintain investor engagement. Over time, I have seen a clear connection between the quality and frequency of updates and the success of the companies I work with. When founders diligently track progress and communicate clearly, it signals their commitment and attention…