Blogs

Aligned Mind. Energised Body. Intentional Business 

Read. Reflect. Repeat.

  • Women Well-being at 55 – Physically, Emotionally & Societally

    By Salma Moosa | 10 Days to 55 As I stand ten days away from turning 55, I find myself in a place of reflection — not on what has passed, but on what I’ve learned and what I now live by. This isn’t just another birthday. It’s a homecoming — to myself. I’ve spent…

  • Startup Fundraising & the Herd Effect: Turning Investor Buzz Into Real Momentum

    In the high-stakes world of startup fundraising, few dynamics are as powerful as or as misunderstood as the herd effect. It’s the chain reaction that begins when one investor commits, causing others to scramble for a piece of the pie. When used wisely, this investor psychology can fuel momentum, accelerate your funding round, and elevate…

  • When Giving Drains the Giver: A Love Letter to Those Who Forgot Themselves

    I have spent a lifetime giving. Giving my time.  Giving my energy.  Giving my mind.  And most dangerously — giving my heart. To people.  To causes.  To dreams that weren’t even mine.  To those who took, not always with malice, but certainly without pause. The truth is, I never really learned to draw the line. Because it never felt like there should…

  • Diagnosing Growth Bottlenecks: What’s Stopping You From Scaling?

    Every founder reaches a point when growth slows, stagnates, or worse — reverses. And in most cases, it’s not because the idea isn’t good or the market isn’t ready. It’s because something within the business — the structure, the mindset, the execution — is bottlenecking its potential to scale. Diagnosing these growth bottlenecks is one…

  • A Love Letter from my Heart

    Hello, It’s me — not the mind that strategises or the voice that speaks on stages. It’s the heart that beats quietly behind it all. The one that has stood by Salma through storms and sunshine. And today, with 60 days to go before we turn 55, I asked for this space. To speak. To…

  • What I Look for Before Saying Yes to Mentoring a Founder

    Over the years, I’ve had the privilege of mentoring some incredible founders — each on a different journey, at a different stage, with a different story to tell. But I’ve also learned to pause before saying “yes.” Mentorship is not a service. It’s a relationship. One that demands trust, time, and truth from both ends.…