My Work

Across 3 decades I have worn several hats in several avatars!

In this section I will share all of the things I have done in my life, professionally.

With 33 years of experience, I bring the execution capabilities to the table for our clients and execution in sales, customer acquisition & global market access. Have worked across sectors and we bring business intelligence in decision making and not anyone’s gut feelings. Every decision that you take as a founder, impacts your startup / business for the next coming years and it has to be taken through calculated & informed decisions that your business provides you and one of my most unique skill set is to put processes in place that will enable your access to the statistics that will enable your decision making the right way. 

My Work Life

Kemm Group of Companies

Managing Director

Jan 1996 – Dec 2006 · 11 yrs

Prudence Consultants

Managing Partner

Jan 2007 – Jan 2012 · 5 yrs

Exotic Explorer

Business Development Officer

Jan 2012 – Jan 2013 · 1 yr

VS Prudence Advisors Pvt. Ltd.


Nov 2007 – Jun 2016 · 8 yrs

Startups Club Networks LLP

Managing Partner

Mar 2013 – Nov 2016 · 3 yrs

Startups Club Services Pvt. Ltd.

Managing Director

Dec 2016 – Aug 2019 – 3 yrs

Venture Development Institute

Program Mentor

Dec 2019 – Mar 2020 · 4 months

WICCI: Women’s Indian Chamber of Commerce and Industry


Mar 2021 – Jun 2021 · 4 month

Startup Squares


Jun 2020 to Present

Swastha Naturals


Jul 2023 to Present

Salma Moosa Talks


Jul 2023 to Present

Twelve 77 Ventures


Nov 2023 to Present